Growing up in a south Indian middle class family (no doubt conservative), I was always taught to put my needs and those of my family before my wants and desires. Thus fashion, even as a concept was something to be read about in magazines and admired in display windows and not followed. But I always longed for beautiful baubles and quirky knicks knacks however impractical they seemed. Only when I was doing my bachelors in Fashion and apparel design, I realised that fashion could be more – that it could be practical, usable and desirable with just a little effort.
I have always believed that I every end, there is a beginning, so in 2008 when I quit my corporate job, I found within myself this strong need to create something of my own. Something colorful, substantial, affordable – something interesting!
Its a style that I would like to call as “Indian Contemporary”
Sayuri is a OWB (One woman brand) that believes in creating contemporary and fashionable pieces by incorporating recycling and reusing. The tagline says it all – “Designed to please your soul”. This long journey has been filled with lots of learning curves, experiments, features and ofcourse failures. But it is the people whom I met along the way who have shaped me and the current avatar of this brand and for that, I am very thankful. Find out more about my jewelry experience and achievements here.
This Blog, Jewels of Sayuri, is an extension of not just my brand, but also my personality. If there is a piece of jewelry that can be handmade without using lots of fancy machines, you would find it here. Being a jewelry enthusiast I love to collect and share information about all my favourite metals, gemstones and types of jewelry. I review products and like working with brands that I think will interest my readers. I am open to doing interview and offering expert help when it comes to fashion and jewelry trends, design education and all things Indian. I believe in sharing knowledge, so you’ll find a lot of DIY Tutorials to make beautiful jewelry. I also conduct craft & Jewelry making classes and group workshops whenever I get time off from from teaching university level Design.
For more details write to me at jewelsofsayuri@gmail(dot)com