Though PR or Public relations management has been existing in India for many years now, it has been reluctant to move into the blogosphere and social media while preferring traditional routes. However, in the last 2-3 years, PR companies have been taking slow, yet steady steps in this direction and the launch of IndiPR.com by IndiBlogger can be considered as a milestone in this process.
Thousands of businesses, products and services are launched every day across the world. When these products go live, a Press Release is usually the first order of business. PR is the art and science of talking to the right audience in the right voice and a well formulated press release dispersed through an effective channel of change makers and influencers can elevate the business or a product to the next level.
IndiPR.com was built to make it extremely simple for a business to get their Press Releases published by top bloggers. All a business has to do is upload their Press Release and the ‘Automated Influencer Targeting Engine’, or ‘AITE’ for short, proceeds to accept applications and automatically shortlists bloggers based on various factors including internal ratings and rankings. Once shortlisted, the influencers do their research and publish their articles.
How does this benefit Companies?
AITE is a self-learning engine that automatically targets the right publishers and businesses can spend less time worrying choosing influencers and more tiem developing their product and promotion stratergies. Karthik DR, Co-founder & Business Head at IndiBlogger says, “The amount of time that people spend in trying to identify and contact influencers is huge. With IndiPR.com, you don’t have to worry about any of this as the system just needs your Press Release. The rest is history!” Businesses of various sizes, including start-ups, can now have their Press Releases published by relevant influencers in less than 72 hours. Anoop Johnson, Co-founder & Director of Marketing at IndiBlogger, adds, “With a starting budget of just USD 150, a business of any size will be able to get their press releases published by influential bloggers with a few clicks.”
What‘s more Business get a free trial on registration which includes publishing of 1 press release across 5 blogs and reports for analysis in 72 hours. They also get to rate the bloggers with a 1 to 5 Star rating, with 4 and 5 star bloggers given priority for the next job.
IndiPR.com assists digital marketers with a variety of tasks including, but not limited to, SEO, content marketing, generating awareness and gaining much needed conversations around the product, driven by internet users on influencer platforms like blogs.
How does this benefit bloggers?
Paid press releases are a good way to earn from your blog and choosing to do free trials increases your probality of getting a consistent rating which leads to well paid jobs. In the future, IndiPR.com will carry more than just Press Releases. Influencers will be able to get creative assignments, get invitations to attend the trendiest launch events and be privy to the latest news on the planet before the world wakes up to it. Renie Ravin, the Founder and CEO of IndiBlogger, says, “We believe that this system will help Influencers with fresh and new content on their site every day. In a way, you could be writing about the next Google without even realising its immense potential.”
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Disclosure: Sponsored post