As a Jewelry designer, I am often asked, if I have a catalogue of my products. Unfortunately I don’t keep a physical one around as I make one off pieces that I don’t repeat. But for people who make more pieces per design, it makes a lot of sense to have a jewelry book.
As social media savvy folks we might not appreciate the value of a physical book when we have Facebook or instagram where we can showcase photos with comments and updates, but there is something about a real book that makes you feel, want and long for its contents.
Imagine flipping through a jewelry book of your own – Your Brand logo on the cover, followed by your philosophy or mission statement, with your photo. It could be followed by your inspirations, words of wisdom that would lead up to an enticing catalogue of your seasonal collection or core and regular products with beautiful photographs, description and even price points all printed in a professional way on quality paper bound just the way you want. Wouldn’t that be great?
Now making such books – whether a jewelry or a supplies catalogue, a portfolio of designs, a style book or even an inspirational journal is now possible with Blurb. Blurb is a cool company that lets you make books about anything that interests you. You could even make family photo books, illustrated story books or fashion (style) books or how – to books.
So If you would like to make a jewelry Book, here are the things that you should keep in mind
1. It’s all about the pictures: Ofcourse, its a photo book making the photographs the hero of the book. Select deep rich pictures that are composed well on a clear background. Consider using light backgrounds for a darker colors and vice versa. Gray backgrounds work with most colors, textures and shapes and black backgrounds make your pieces look luxurious. So select depending on the feel of your book
2. Make a list. This is a critical step, and even if its a catalogue. Do you want only one picture of a piece, multiples, or do you want a collage? Is it going to be a seasonal or core catalogue? If its a portfolio, you would want to showcase pieces that show off your strengths – variety, skill level and Creativity
3. Text – Often the right amount of text can elevate your jewelry book to another level. Plan what you want to say and keep it short – A simple bio maybe, your design philosophy and a short write up about the collection would lend authenticity to your book. Pick readable fonts that would gel with the pictures rather than standing apart.
4. Dress it up. Make your book as fashionable as the pieces featured in it. Choose a simple design that doesn’t upstage the design , but still looks chic. Pick a size and paper type that showcases the work brilliantly.
So create a great jewelry book with Blurb to help your business! Just use one of their free book-making tools and pre-designed drag-and-drop templates to create bookstore-quality, coffee table-worthy photo books. If you know InnDesign then you can use their plugin to seamlessly integrate your work into their books. You can even use your facebook photos or Instagram uploads to Start your Blurb book today.
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